Dehradun Marathon 2022
Overall Marketing/Print/Ads/Video
About
The Dehradun Marathon represents an annual initiative jointly organized by the Uttarakhand Police and the Uttarakhand government. Each year, this event embraces a unique thematic focus, and the recent edition centered on the imperative theme of ‘Drug-Free Uttarakhand.’ The event garnered significant participation, attracting over 20,000 runners, with the notable presence of distinguished figures such as singer Kailash Kher and rapper Gaurav Void. The guidance and support of Uttarakhand’s Chief Minister, Pushkar Singh Dhami, were instrumental in its success, and the event was made possible through the sponsorship of Hans Foundation
Project Details
Objective
Digi Chanakya was shortlisted for an overall marketing campaign for Dehradun Marathon 2022 which includes social media marketing, strategic designing of overall prints, Video Campaigns, Influencer marketing and event registration
Approach
Digi Chanakya’s team of experts after understanding the overall project conducted an overall marketing plan for Dehradun Marathon 2022. We have divided the whole campaign into three parts i.e. Pre Marketing, During Event, and Post Marketing.
Impact
Digi Chanakya successfully executed the overall marketing campaign for the Dehradun Marathon 2022. With paid ads and influencer marketing, we completed 25,000 event registration, #1 Twitter trend in India, and became a sensation in the whole state
Gallery
Our Achievements
25k Event Registration
Marathon Registration with paid media and overall digital marketing campaigns
#1 Twitter Trend
#Dehradunmarathon number one Twitter trend in India for 3 Hour
1024% Social Growth
1024% Growth in Social Media handles
PRE Event Hype in market
Pre Event Hype with Meme Marketing campaigns
Influencer Marketing
Influencer Marketing Campaign with 50+ Shoutouts across Social Media
Optimum Ads Placement
Optimum Placement of Sponsorship Ads both in online and offline marketing.
Offline Event Promotions
Offline Event Promotion in Road Safety Legend Cricket Match and in top 20 colleges of Uttarakhand
Press Release
Pre and Post Event Press Release in top 50 Local Digital News Platforms
You Name It . We do it!