The Crime Literature Festival of India team partnered with Digi Chanakya to enhance its digital presence and reach a wider audience. Their objective was to establish the festival as a premier event in the crime literature space, attract renowned crime writers, filmmakers, and producers, and engage a diverse audience. By leveraging innovative content strategies, the goal was to create buzz, highlight compelling discussions, and position the festival as a must-attend event for crime enthusiasts.

Digi Chanakya’s approach for the Crime Literature Festival of India began with setting up a strong brand narrative to engage the general public and create a compelling message for crime writers. We developed key themes such as Crime Prevention, Crime Awareness, and a powerful brand message: “To prevent crime, you must know about crime.”

In the pre-event phase, our strategy focused on video content creation across multiple categories, including event hype reels, knowledge-based reels, influencer reels reinforcing the brand message, and exclusive guest announcement videos and creatives. This ensured maximum engagement, built anticipation, and positioned the festival as a must-attend event in the crime literature space.

Digi Chanakya boosted the Crime Literature Festival’s reach from 10K to 1.2Million, driving 500+ registrations through organic marketing, making it a top event for crime writers and enthusiasts.