What could be more effective than door-to-door marketing to connect with nearby audiences? Cynthia International School’s objective was to reach the maximum number of people with personalized attention. Understanding the school’s model and unique selling points, the Digi Chanakya team proposed a door-to-door marketing campaign designed to fulfill three key criteria: maximizing brand awareness, generating interested leads, and facilitating conversions

Unfortunately, uninvited guests are often unwelcome in homes. To introduce the Cynthia brand within households, we recognized the need for a unique approach. We aimed not only for a one-time impact but for a lasting presence, leading us to devise a strategy involving the distribution of calendars in local homes. Every time people see the calendar, they will be reminded of the Cynthia brand. Each calendar would be accompanied by the school brochure and invitations, ensuring that both interested and uninterested leads received our message. Through thorough research, we identified localities with a high concentration of our target audience, ensuring comprehensive coverage in areas where potential customers reside.

Digi Chanakya flawlessly implemented the door-to-door marketing campaign, leveraging our dedicated team of over 20 individuals to reach 15,000 households. Alongside distributing information, we also captured geotagged photos for comprehensive documentation. This concerted effort yielded remarkable results: over 2000 interested leads were generated, achieving an impressive 15% conversion rate.